What is virtual exhibition stand design

Virtual exhibition design is the creation of a digital exhibition stand. Usually, this is a 3D stand using a 3-dimensional solution or, in other cases, a digital space that provides advertisers with the opportunity to present their information for download. 

Digital exhibition stands can provide download stats, visitor numbers, clicks and video plays etc.  

Nearly always, part of this type of event is a digital streaming solution. Allowing video Presentations to be streamed live to the audience.

How do you run a virtual exhibition? 

Digital producers and event producers will manage the event together with the client. The digital exhibition Is run very similarly to a regular event. The event produces will brief and nurture speakers.  The schedule of running orders will be planned out extensively so that everyone knows at what point they will be presenting. Event producers well have control of certain aspects of the presentation, bringing speakers in and out, and switching between live feeds and presentation material. 

The best way to run a virtual exhibition is to follow many of the processes you would expect to see in a live exhibition these aspects include:

Pre-event promotion

With a virtual exhibition you will still need to reduce prevent promotion in order to engage attendees and ensure appropriate time is given to warn an attendee of a forthcoming event.

 Speakers

speakers will still need to be briefed, engaged and managed throughout the virtual exhibition to ensure that they are ready when required and they understand their role very clearly.

 Exhibitors

Exhibitors often pay to be part of a virtual exhibition, they pay for digital space and much like the way you would expect to pay a premium for disability and prime locations in a physical exhibition hall, it is just the same in the digital space.

 Attendees

Attendees must still receive good communication once they sign up to attend a virtual exhibition.  is an exhibition host you will need to ensure that regular columns are provided and that these are given a priority, along with reminders to ensure that attendees are fully versed and ready to attend and engage with the virtual exhibition.

Support Staff

Although fewer staff are often needed in a physical location, barriers will always remain similar to a physical location. Attendees may lose their credentials to access an event, they could be restricted from viewing the event, and we could be late to the event many of these problems exist in physical events but also exist in virtual exhibitions, just in a slightly different way.  support staff digital backgrounds and troubleshooters to help stragglers will be very important on other days and the amount of effort required to support large events must not be underestimated.  we find it's best to provide a digital member of staff for every 250 attendees, so on a large event, this could be 6 or 10.

Produces

The roller producer plays in the live event is still as important in the virtual event.  must have complete ownership and control of the schedule and be across all aspects of the digital delivery.  it is particularly important that they liaise with clients, speakers, exhibitors, and guest speakers.

Digital producers

Digital producers are the backbone of virtual delivery. They will help the producer and the client to deliver the perfect virtual exhibition by providing digital support from the initial kick-off meeting through to the post-event evaluation.

 Motion graphics

From an engagement perspective, motion graphics is a valuable part of the virtual exhibition. A Video can be delivered and consumed retrospectively on an ad hoc basis. This means that more people can watch more content and consume it at a rate that supports their learning and desire. Motion graphics and immediately support the professional delivery of a virtual exhibition.

Why are virtual exhibitions are so popular? 

As a result of a global pandemic emerging popularity of virtual exhibitions suddenly became the only way to exhibit, present and share information both as a company or a group of companies.  many event companies like ours had to spring into action and pivot.  

There are several reasons why virtual exhibitions are so popular, these include;

 1. No travel costs

There are no travel costs generally associated with virtual exhibitions because they can be accessed from your home or work environment. Anywhere there is a stable Internet connection.

 2. Low health risks

Virtual exhibitions provide low health risks because attendees can access from their work or home without having to travel and risk exposure to, or recently covid, but in years past things like flu.

 3. No reduction in productivity

Historically travelling to an event or exhibition has meant time away from work for attendees and often long hours travelling globally.   virtual exhibitions allow attendees to sleep at home and begin fresh; even if time zones are different is still easier to manage sleep patterns from the comfort of your home.

4. Faster presentation

Purchase exhibitions provide an opportunity to present information more quickly; they allow the video download and presentation of information retrospectively to internal teams or those that could not attend due to commitments or because the company could not afford to send everyone.

 5. e-learning solutions

Virtual exhibitions also provide add-on e-learning solutions, and this is important because it allows event producers and event owners to ask specific questions to gauge how much information an attendee has absorbed.  this is particularly important for healthcare professionals, doctors and nurses.  during a pandemic, sharing information quickly and ensuring it was absorbed was particularly important, so your exhibitions became incredibly important to medical professionals across the globe as important information was shared across continents.

6. Higher engagement

Along with e-learning solutions, virtual exhibitions also provided many companies with higher event engagement.  This engagement could be measured digitally based on computer interactions IP addresses, and unique logins for the virtual exhibitions.  the engagement came from: games, quizzes, videos, downloads, information packs and FAQs on exhibition stands.

7. Less tired staff

Less travel means less tired staff.  Many businesses found that virtual exhibitions were well because the staff were listed due to less travel engagement was higher because of new technologies, with less travel providing more time for employees to absorb information, write up notes and collaborate with colleagues before.

 8. Smaller financial outlay

Generally speaking, delivering a physical event is much more expensive than a virtual event, not least because of the physical creation of the event stand but also because of the travel costs associated with attendees. This smaller financial outlay means that businesses can afford to keep digital environments online longer this helps because it allows more attendees to see the exhibition stands and for this information to be available to more people for longer.  This smaller financial outlay also means that funds can be directed to e-learning development and e-learning solutions or custom exhibition stands