Event engagement is one of the most important aspects of exhibition design. When designing a booth, it's important to consider all of the interactive aspects of the event stand and what each of those things is designed to do.
In our experience, gamification is a fantastic way of engaging prospective customers on your event stand. This can be delivered using on-stand games, built-in touchscreen televisions, QR codes, and NFC tags.
Once your event stand has a certain amount of engagement activities, then to really understand how these benefited your exhibition, you must consider what data you can draw from these activities. Some games can be designed to capture user data, telephone numbers, email addresses, company names and the users' titles.
On larger event stands is important to understand which aspects of the stand are most engaging and why these are more successful. But why? This is because we can use this data to understand where the design has benefited or missed out on potential customer flow. It also shows us what aspects have been most engaging and where the budget can be saved or redirected for future events.
What is bespoke engagement for event stands?
Bespoke engagement for event stands tends to be specific developments unique to that business, market or event. We often develop custom solutions for our customers, such as:
- Pledge walls
- Interactive brochures
- Questionnaires
- Games
- Puzzles
- Touchscreen interfaces
- User-driven experiences
event blog posts
Here are some helpful articles to give you hints and tips you can follow for your marketing
Custom Exhibition Framers London
When you’re putting together your custom exhibition design, the finishing touches and moments of brilliance can come from the smallest of details. In this article, we discuss bespoke exhibition frames and how they can enhance your event stand. Takeaways Partnering with a frame. Knowing when to pair back. Leaning into expert knowledge. And sharing prompt…
Custom Engraved Promotional Products for Events
In the world of exhibitions, custom engraved promotional items for events are some of the most critical promotional goods. In this article we look at ideas for your exhibition and explain why you should consider choosing engraved items for yourself or your customer. Why are custom engraved promotional items used at events? Custom engraved products…
What are event video production companies?
For those new to the industry or researching this topic, Exhibition design companies are businesses that are set up specifically to provide exhibition design services. Although there are companies that provide only exhibition design services, most events businesses will provide other supporting services. In this article will look at industry types the roles commonly provided…
Interview with Matt Sweet, Creative Director at Yellow Fish
We had the pleasure of working on a project with Matt Sweet in 2018, and his attention to detail made a real impression. Naturally, when setting up a blog for Exhibition Designers and those looking to join the Events Industry, we asked Matt a few questions to help us understand his route to Yellow Fish.…
What are exhibition design companies?
For those new to the industry or researching this topic, Exhibition design companies are businesses that are set up specifically to provide exhibition design services. Although there are companies that provide only exhibition design services, most events businesses will provide other supporting services. In this article will look at industry types the roles commonly provided…
How to stand out in an exhibition
Standing out in an exhibition can be a challenge for any business, there is a number of ways to achieve optimum visibility. In this article, we discuss seven ways to stand out in a crowded exhibition hall. Seven ways to stand out in an exhibition hall Your position The stand The message Technology Your people …
5 Winning Event Lead Capture Techniques
in this article, we discuss the value of Event Stand Lead capture and then 5 winning Event Lead Capture Techniques you need to know! If you are not sure what lead capture is, then we have prepared a great article called ‘What is event lead capture technology?‘ Why should you capture leads on your event…
Exhibition Stand Design Companies
What are Exhibition Stand Design Companies Exhibition Stand Design Companies are businesses that specialise in the design and development of exhibition stands. Some companies will provide a fully bespoke Exhibition Stand Design; others can provide customised shell schemes, saving you money. You can expect the Exhibition Design company to help you through the process with…
Event Merchandise Ideas
What is Event Merchandise? If you are not clear, event merchandise is normally the promotional or branded goods associated with your event stand. This would usually be things like branded pens, gym sacks, note pads, memory sticks and other useful takeaway items. In recent years there has been a focus on sustainability, and this is…
Morston Anchor English Pub – Brand & Event Marketing
Morston Anchor Event Marketing The Morston Anchor was a Marketing customer from 2014-2020. We helped the then-owner Rowan and Harry to develop their website and supported the development of the Event Marketing via their website and local Magazines. The pub was prolific and highly successful for many years, specialising in local produce and seasonal excellence.…